Strategic and Management Analysis

  • The primary aim of this phase is to clearly identify our client's current position and the nature of their marketing capability. On the basis of the picture that emerges from this analysis the company will be in a far better position to start following a new strategy.

  • Phases 1 2 3 4

    This phase is structured into the following functional issues:

    1. Marketing audit
    2. Segmental, productivity and ratio analysis
    3. Market and environmental analysis
    4. Competitor analysis
    5. Customer analysis (CRM)

  • Solutions

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